Tag Archives: marketing

When Artificial Intelligence and Marketing Infuse

I was honored to be recently invited to join a panel hosted by Aquent on how Artificial Intelligence (AI) is changing the marketing profession. And as I am often asked about this topic, in the spirit of sharing, here are some of my thoughts. Chat-bots, virtual agents, robotics – oh my. I am often asked… Read More »

Customer Experience transformation in the Insurance Industry

When you think of insurance what comes to mind ? Personally, for me, it is about statements , impersonal call centre conversations, and engagements with repair staff following a car accident . However slowly this is changing. One of my favourite apps, Bupa Switch, allows my family to make better decisions, swapping out food brands… Read More »